Single Project

DBC - Cold Digger

2021

The Dok Brewing Company let me design a label for their COLD IPA, called Cold Digger. Cold IPA means the lager yeast is fermented at lower temperatures So it gets a little bitter aftertaste like the westcoast IPA's. They chose to use citra hops and an old-school american hop called Columbus for a citrus and pine taste. For the label I tried to tell a story in multiple layers, to give it more of an experience. At the front as you read the title you see a hard working miner collecting crystals but if you rotate the can you will see it's no ordinary mine and these are not your normal kind of crystals. So cheers and enjoy!


Client: Dok   Brewing   Company
Art Direction: Robin   Martens
Category: Package Design
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Single Project
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