After Tony the tiger and Hobbes, there is a new tiger in town. A tiger called ... uhm ... Steve. He's the mascot of the this fantastic new food truck specializing in delicious home made burgers. Most of the brandings nowadays go for something slick with this in mind, but not for this one, oh no. The total branding is a real hommage to the nineties with bussy patterns and cartoon mascots and so the Tiger Shack was born. From the designs of the boxes and wrappers of the burgers to the truck itself and even the personalised sauce packs.
| Art Direction: | Robin Martens |
| Category: | Branding Illustration Product Design |
