On The Move is a campaign to make people aware of the problem of invasive species. That are animals that are not native to the region, they‘re often introduced by humans and got no natural enemies. That causes for large populations in a short amount of time which harm the native species and even drive them out of their homes, put them “On The Move”. This is a worldwide problem and in Belgium there are parrots in the Brussels' parks, there are even turtles in the waters of Bruges and even more disturbing, snakes in Hasselt.
This animated movie tells the story of a little turtle who’s taken from his family and moved a lot till he lost it and started an army. An army assembled by the local forest animals stops the rise of the turtles and saves the day. This movie is used to show people that invaders aren't fun, we didn't let that happen during both World Wars why should the animals let it be.
There are two main characters,the two leaders of both armies, Dictator Victor, the turtle who is ripped away from his parent when he was little. General Paul is chosen by the people to lead the army for the local forest animals and has been selected to be the mascot of the campaign. He's also made as a resin toy which can be customized and shared on the forum for even more exposure.