The summer of 2024 wasn't the most sunny summer we ever had but it was definitely a very sporty one. Starting of with the European Championship football or soccer in some regions, followed by the Tour de France and topping things of with the Olympics in Paris. So to highlight our Belgian athletes, Lotto decided to make some unique campaigns.
| Client: | Lotto |
| Agency: | Mortierbrigade |
| Video production: | Amok |
| Animation: | Robin Martens |
| Category: | Animation |
The campaign for the European Championship mainly existed out of some beautiful films directed by Anthony Nti in combinations with dynamic animated lines. Those films were shown on TV and shared via social media. A fitting campaign image has also been created as offline advertising which was spread in poster form across different newsagents through out the hole country.
During the Olympics they decided to focus even more on the offline experience unlike the Red Devils social campaign with printed media and digital banners in public places. Besides the traditional street posters and billboards, there were advertisements made for Knack magazine and even huge digital banners in train stations.
